After its launch in 2011 revealed that large parts of mobile usage in the region had gone from Blac

When the Swedish Institute would take the Swedish portal, Sweden.se, the Arab world - the Middle East and North Africa, known as the MENA region, more precisely - so they turned to the Odd Alice. The rest of Sweden.se follows a predetermined doggie doo template, but the conditions are a little different for the Arabic doggie doo version.
First, it is the language that is different, Arabic not only uses a different alphabet than we are used to, but is also read from right to left. And secondly, the material consumption that is different, because you prefer to watch video rather than read a lot of text in this part of the world.
There is also a third factor limiting the Arabic doggie doo site, and that is that the majority of connections are mobile in nature. This in turn means that we could not count on stable broadband connections as traditionally done in Sweden, doggie doo but now should begin to question because there are more mobile broadband subscriptions doggie doo than fixed, doggie doo which means that the Arabic version of Sweden.se have to be as quick to load as possible. This despite the fact that large parts of the content consists of embedded video and illustrative doggie doo photographs. On top of that is mobile connectivity is very expensive in this region, which places additional demands on the page is easy - there are not supposed to cost the earth to read about Sweden, after all!
The Arabic version of Sweden.se walks away from the EPiServer platform that most of the other versions of Sweden.se is based, and instead uses WordPress doggie doo as a publishing platform. We chose WordPress because it is easy to work with, and for that it means we can do a lot more flexible and quick to load page, without costing too much.
The design is simple and follows the style templates that are Sweden.se in terms of color selection and principal investment, albeit adapted for the region as well as the limitations on unnecessary amounts of data available.
After its launch in 2011 revealed that large parts of mobile usage in the region had gone from Blackberry platform, which we adapted doggie doo and limited by, for Android and iPhone / iPad. Therefore further we developed the page to be fully responsive and hence easy to read even on a modern doggie doo smartphone - page adapts simply to the screen size without a separate mobile version needed.